Why FloridAgriculture?

Readership
140,000 households monthly. FloridAgriculture reaches more Florida farmers than any other ag publication; PLUS it reaches more than 120,000 non-farmers.

Satisfied readers *
Eighty-seven percent of FloridAgriculture readers say they read, or look through, each issue in its entirety. Ninety-six percent of FloridAgriculture readers say it is as good as, or better than similar publications.

Buying power *
Ninety-nine percent of FloridAgriculture readers are Floridians. Fifty-six percent of FloridAgriculture readers have family incomes that exceed $50,800.

Value **
The cost per impression with FloridAgriculture is highly-competitive when compared to other agricultural and general interest publications. A comparison of cost per impression for a full-page black and white ad follows:

• FloridAgriculture - 1.6 cents
• Southern Living (South Atlantic) - 4.2 cents
• Progressive Farmer (South) - 9.8 cents
• Florida Cattleman - 12.4 cents
• Florida Grower - 16.4 cents
• Florida Trend - 18.2 cents

* FloridAgriculture Readership Survey - 2000 (income figure adjusted for inflation)
** 2004 Rates